When a New Zealand bank tried to suppress sleazy comments about its virtual sheep mascot, it got a lesson in going viral and online censorship
Nick, this cute green cartoon from New Zealand is all over my social media. Why are people falling for an animated sheep?
This is a truly online story. A few months ago, Kiwibank, a state-owned financial institution, unveiled a new mascot: Buck, a green-wooled, brown-eyed emblem meant to embody the idea of “better paths, better possibilities and better outcomes” for customers.