Politicians still care about traditional media, but winning over people spending more of their lives online is the challenge for modern MPs
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He’s up before sunrise, pounding the pavement in a cap and running shorts. He’s still up late into the night, having slipped into a comfortable sweater while he checks figures in a darkened office by lamplight, fuelled by sugar-free Red Bull.
It’s “decision week”, Jim Chalmers declares of the annual federal budget in a video that pinged around political group chats this week. The treasurer was keen to take people behind the scenes on social media.