Watchdog also fines PhotobookShop for editing a paid review from an influencer who had described process as ‘fiddly’

An online photobook retailer has been fined nearly $40,000 for asking social media influencers to not disclose they had been paid to post a review on Instagram.

It marks the first time a penalty has been handed down to an Australian business for an influencer not disclosing paid post.

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