Supermarket defends pricing practices after ACCC labels discounts ‘utterly misleading’ in federal court case
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Coles has defended its promotional prices in a high-profile court case brought by the consumer watchdog, arguing that shoppers would understand the supermarket’s well-known “Down Down” promotion to be “fair dinkum”.
The federal court battle between the Australian Competition and Consumer Commission (ACCC) and Coles began this week, testing allegations the supermarket breached the law by offering “illusory” discounts on many everyday products.