Roy Morgan

In a week that could have seen Australia united through tragedy, mainstream media, politicians and many others have taken the opportunity to sow division instead. Even the pollsters.

Roy Morgan is Australia’s oldest and best-known market research company, “with an unparalleled reputation for reliable, accurate, meaningful, revealing market research,” according to their own blurb. This week, they saw fit to survey people about who was the worst terrorist.

Roy Morgan survey

Screenshot provided by reader.

Our question to Roy Morgan is, is this reliable, accurate, or meaningful? It certainly is revealing.

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