Nicholas Jordan and a hive mind of judges tasted 27 brands of honey and found that while the best were ‘perfumed as hell’, others were as basic as reality TV
I’ve bought a lot of honey in my life. I purchased kilos of the stuff back when I used to make unmanageably large batches of bootleg muesli. But I don’t think I’ve ever purchased honey and thought about what I’m buying. I couldn’t even name the brands in my cupboard, let alone describe my thought process in choosing them.
I want to be more judicious – but how? All the ingredients are the same. There’s a huge variation in price, and I know from previous taste tests that price is a terrible predictor of deliciousness. So what should I look at? Colour? Branding? Organic certification? Specific botanicals? Where the honey comes from? It’s literally choosing a book by its cover.