Marketing stunts, murals and bandwagon-jumping politicians point to one thing – the country is invested in football, for a few weeks at least
It was not the coverage Port Phillip Bay Council had in mind when they sent out a good-natured press release on Friday afternoon, announcing that St Kilda beach was to be temporarily renamed Patrick beach, after the Socceroos goalkeeper.
Defender Aziz Behich was told of the name change for Melbourne’s seaside marvel. “Hopefully they clean it up,” he said.