We need the news bargaining incentive to be operational by mid-year – but more work is needed to ensure scheme is equitable and addresses rise of AI
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We should applaud the release of the Australian government’s exposure draft legislation for the news bargaining incentive (NBI). The government is acting to ensure that media companies get rewarded when their content is used by search and social media companies. Without intervention companies like Google and Meta profit from using news content without paying for it.
We should also applaud that the government is seeking to use world-first approaches to ensure payment. Search and social media companies will be subject to the regime whether or not they display media stories.