As Easter rolls around once more, more and more companies are putting out novelty pastries. Alyx Gorman explains the authenticity bunfight to Julia Hollingsworth
Alyx, I tried one of the orange bread-things you left in the office kitchen. What was that?
That, Julia, was the apotheosis of this year’s Easter rush of frankenfoods, a “Doritos-inspired” cheesy jalapeño hot cross bun. The trend of turning everything into a hot cross bun and turning hot cross buns into everything has been going for a while now, and this year the world’s biggest food companies got on board like brands at a pride parade in 2015.