Australia’s richest prize for emerging designers goes to Brisbane-based Grace Kelly, who runs the label Joaen with her mother Mandy
In 2024 Grace Kelly closed her Brisbane-based brand Joaen to reassess its viability. On Tuesday night during Melbourne Fashion festival, she won the National Designer award – the most prestigious award for emerging talent in Australian fashion.
“It’s such a whirlwind,” said Kelly. “I didn’t expect this so quickly.”
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