When we have access to so many products, what we choose says a lot about who we are. It’s hard to suggest you’re cultured with a supermarket home brand
In my taste test of Australian tinned tomatoes this week, I claimed it doesn’t matter what brand you buy – almost all of them can make a good sauce. The article led with a picture of me chugging pulped tomato from a tin (this isn’t how I ran the actual taste test) and a headline that said “The results ‘end my long-term relationship with Mutti.’”
Within 24 hours, hundreds of people who read the article – or saw a social media post about it – let me know what they thought. It was like I’d entered a church and told the members God isn’t real. Only this congregation worships a different deity – Mutti.