Australia Channel and Agenda among Sky’s other proposed trademarks as the network prepares to lose its naming rights. Plus: Aaron Patrick’s column on Sussan Ley provokes outrage
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Ahead of a forced name change this year, Sky News Australia has lodged six brand names with IP Australia and is awaiting the regulator’s approval to register them as trademarks. The News Corp platform loses the rights to the name Sky in December after a 10-year deal with UK Sky News expires.
Is there a clue in the listing as to what Sky News Australia 2.0 will call itself, we wondered? Will they embrace the Murdoch family and go for Fox News Australia, or will they settle for the unflattering nickname Sky After Dark?