The Media Optimization Conference (MOC) is a leading event for media buyers and sellers to come together and discuss the latest trends and technologies in the industry. This year’s MOC was held in New York City from September 20-22, and it was a huge success.
One of the biggest takeaways from MOC was the growing importance of the buy side. In the past, the media industry has been dominated by sellers, but the balance is starting to shift. Buyers are now more sophisticated and have more power than ever before.
This shift is evident in the fact that MOC organizers decided to focus on the buy side this year. The event featured a number of speakers and sessions that were specifically designed for buyers.
One of the most popular sessions was the “MOC Final Look to the BUY side $300 Million.” This session was led by a panel of experts who discussed the latest trends in media buying and how buyers can get the most out of their budgets.
The panelists discussed a number of important topics, including:
The panelists also shared their insights on how buyers can negotiate the best deals with sellers.
The “MOC Final Look to the BUY side $300 Million” session was a valuable resource for buyers, and it provided them with the information they need to succeed in the ever-changing media landscape.